Business Quote by Bob Iger
“The heart and soul of the company is creativity and innovation.”
About This Quote
Source Speech: Disney Annual Shareholder Meeting, 2018
Creative thinking and innovative actions define a company's core identity and drive its success.
In simple terms: Creativity and innovation are the company's heart.
Foster a culture that rewards new ideas.
Themes
Mood
Type
When to use this quote
- product development
- marketing campaigns
- team brainstorming
- R&D initiatives
Key Concepts
Questions to Reflect On
- How do you balance creativity with practical constraints?
- What processes support sustained innovation?
Innovation can be costly and risky.