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Effort Quote by Bob Burg

“Edify a person in advance for the positive traits you want him or her to have, and you'll find them making a concerted effort to live up to your praise.” quote by Bob Burg
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“Edify a person in advance for the positive traits you want him or her to have, and you'll find them making a concerted effort to live up to your praise.”

Bob Burg

About This Quote

Source Book: The Go-Giver, 2007

Praising desired traits in others encourages them to embody those qualities through self‑fulfilling prophecy.

In simple terms: Praise what you want people to become.

Key Takeaway

Give specific, positive feedback early.

Themes

leadership influence growth

Mood

encouraging strategic

Type

inspirational practical

When to use this quote

  • team meetings
  • mentoring sessions
  • performance reviews

Key Concepts

psychology self‑fulfilling prophecy coaching

Questions to Reflect On

  • Which traits do you want to nurture in others?
  • How can you balance praise with constructive feedback?
A Different Perspective

Overpraise may feel insincere if not genuine.

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