Commodity Quote by Bob Burg
“When you sell on price, you are a commodity. When you sell on value, you are a resource.”
About This Quote
Source Book: The Go-Giver, Bob Burg, 2007
Selling on price makes you interchangeable; selling on value makes you indispensable.
In simple terms: Price = commodity, value = resource.
Key Takeaway
Focus on value to stand out.
Themes
marketing
value
competition
Mood
strategic
inspirational
Type
business
marketing
When to use this quote
- sales pitches
- product launches
- pricing strategy
- brand positioning
Key Concepts
Differentiation
customer focus
Questions to Reflect On
- How can you demonstrate unique value?
- What value do customers truly need?
A Different Perspective
Price competition can erode margins and brand perception.
