Quota Quote by Bob Burg
“Nobody is going to buy from you because you have quota to meet. They are going to buy from you because they see the value in doing so.”
About This Quote
Source Book: The Go‑Giver, 2006
States that customers buy based on perceived value, not because of sales quotas or pressure.
In simple terms: People purchase when they see value.
Key Takeaway
Focus on value.
Themes
sales
value
customer focus
Mood
practical
strategic
Type
business
inspirational
When to use this quote
- marketing strategy
- product development
- client meetings
Key Concepts
value proposition
trust
relationship building
Questions to Reflect On
- How do you demonstrate value?
- What signals build trust?
A Different Perspective
Overemphasis on value can ignore price sensitivity.
![“If you really think that houses prices are going to go up next year and the year after, you feel if I don't buy it this year, I'm going to have to buy it next year. [...] And when somebody makes it very easy for you to do it by saying you don't really have to put up my money, you can lie about…” quote by Howard Warren Buffett](https://sms4smile.com/quotes/img-quotes/182/howard-warren-buffett-16158_cost_if-you-really-think-that-houses-prices-a_486111.jpg)
![“Skilled shortages in America exist because we are shielding our skilled labor force from world competition. [Visa quotas] have been substituted for the wage pricing mechanism. In the process we have created [a] privileged elite whose incomes are being supported at non-competitively high levels by…” quote by Alan Greenspan](https://sms4smile.com/quotes/img-quotes/e7f/alan-greenspan-1834_america_skilled-shortages-in-america-exist-becau_52819.jpg)
