Business Quote by Bernadette Jiwa
““what differentiates a good anything from a great anything you care to think about (business, movie, hotel, product, blog, book, packaging, design, app, talk, school, song, art… keep going) is that the great stuff, the things we give a damn about, have the heart left in them.””
About This Quote
Source Interview: Podcast “The Brand Gap”, 2015
Great work is defined by genuine passion and personal investment, not just competence.
In simple terms: Passion makes work great.
Key Takeaway
Invest heart, not just skill.
Themes
passion
quality
craftsmanship
Mood
inspired
reflective
Type
motivational
philosophical
When to use this quote
- product design
- branding
- writing
- app development
- artistic projects
Key Concepts
authenticity
emotional investment
purpose
Questions to Reflect On
- How can you infuse heart into current projects?
- What limits passion from achieving greatness?
A Different Perspective
Greatness may require resources beyond heart alone.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)
