Big head Quote by Barbara Kingsolver
““48-point type, a letter size that big-city newspapers probably reserve for special occasions such as Armageddon. Out here in the heartland, we are not waiting that long. Our local paper’s stance on the great big headline letters is: You got ’em, you use ’em.””
About This Quote
Source Essay: Small Is Beautiful, 1973
Large, bold headlines are reserved for crises; everyday news uses straightforward, practical language.
In simple terms: Big headlines for emergencies, plain text for daily news.
Key Takeaway
Use clear, concise communication for routine matters.
Themes
communication
journalism
practicality
Mood
pragmatic
direct
Type
observational
practical
When to use this quote
- Local reporting
- advertising
- public notices
Key Concepts
Media strategy
information hierarchy
Questions to Reflect On
- How does headline size affect reader perception?
- When is bold language appropriate?
A Different Perspective
Over‑emphasis on simplicity may miss nuance.
