Best Leo Burnett Quotes
- Plan the sale when you plan the ad Ad
- Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility. Advertising
- Fun without sell gets nowhere but sell without fun tends to become obnoxious. Become Obnoxious
- The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned… Advertising
- There is no such thing as a permanent advertising success. Advertising
- I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no… Advertising
- Don’t tell me how good you make it; tell me how good it makes me when I use it. Don T
- Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness. Advertising
- I think a smart woman can sell the average man anything, Average
- Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well. Common
- I am often asked how I got into the business. I didn't. The business got into me. Asked
- Products are made in the factory, but brands are created in the mind. Brands
- Good advertising is a happy wedding of words and pictures, not a contest between them. Advertising
- A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself. Afraid
- Steep yourself in your subject, work like hell, and love, honor and obey your hunches. Hell
- Friction makes sparks and sparks start creative conflagrations. Conflagrations
- Before you can have a share of market, you must have a share of mind. Inspirational
- Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' Advertising
- I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good… Ad
- To swear off making mistakes is very easy. All you have to do is swear off having ideas. All
- Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the… Circulation
- The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures… Advertising
- Aim at nothing and you'll succeed Aim
- If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all. Ad
- Too many ads that try not to go over the reader's head end up beneath his notice. Ads