"Products are made in the factory, but brands……" — Leo Burnett

"Products are made in the factory, but brands are created in the mind."

— Leo Burnett

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50 Quotes by Leo Burnett

Leo Burnett has 50 quotes on this site. A few more worth reading:

When you reach for the stars you may not quite get one, but you won't come up with a handful…
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din…
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but…
I regard a great ad as the most beautiful thing in the world.
I have learned that it is far easier to write a speech about good advertising than it is to write…
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in…
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the…
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big…
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and…

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More Brands Quotes

This quote is filed under Brands Quotes, one of 840 quotes in that category. Here are a few more:

I'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice… — John Avlon
No, if it was up to me every record would be brand new studio material but Atlantic records asked me… — Sebastian Bach
Jesus isn't a logo, I'm not promoting some company, some brand. I'm just professing my faith. — Stephen Baldwin
Technology will definitely solve all our problems, but in the process it will create brand new ones. But that's O.K.… — Scott Adams
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard… — Jeff Bezos
Children are natural Zen masters; their world is brand new in each and every moment. — John Bradshaw
The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves,… — Richard Branson
I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds… — Richard Branson
Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products… — David Brenner
Your premium brand had better be delivering something special, or it's not going to get the business. — Warren Buffett
In 1989, SimCity introduced an entirely new brand of game play. — Nolan Bushnell
The only thing left that shows I was a heart patient is I have a scar down the middle of… — Dick Cheney

See all 840 Brands Quotes »