"Keep it simple. Let's do the obvious thing……" — Leo Burnett
"Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well."
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Leo Burnett
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50 Quotes by Leo Burnett
Leo Burnett has 50 quotes on this site.
A few more worth reading:
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When you reach for the stars you may not quite get one, but you won't come up with a handful…
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A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din…
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but…
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I regard a great ad as the most beautiful thing in the world.
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I have learned that it is far easier to write a speech about good advertising than it is to write…
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The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
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If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in…
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The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the…
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I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big…
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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and…
See all 50 quotes by Leo Burnett »
More Common Quotes
This quote is filed under Common Quotes,
one of 4,888 quotes in that category. Here are a few more:
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We have almost succeeded in leveling all human activities to the common denominator of securing the necessities of life and…
— Hannah Arendt
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It is clearly better that property should be private, but the use of it common; and the special business of…
— Aristotle
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Pain is something that's common to human life. When we ignore it, we aren't engaging in the whole reality, and…
— Karen Armstrong
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The freethinking of one age is the common sense of the next.
— Matthew Arnold
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These people were well dressed in skins, had some guns, but armed generally with bows and arrows and such other…
— William Henry Ashley
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Among those whom I like or admire, I can find no common denominator, but among those whom I love, I…
— Wystan Hugh Auden
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We are certainly in a common class with the beasts; every action of animal life is concerned with seeking bodily…
— Saint Augustine
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The universal order and the personal order are nothing but different expressions and manifestations of a common underlying principle.
— Marcus Aurelius
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She saw too that man has the power of exceeding himself, of becoming himself more entirely and profoundly than he…
— Sri Aurobindo
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Well, the common enemy in North America is the Western consumer. The consumer has driven oil up to $50 a…
— Dan Aykroyd
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A constitutional statesman is in general a man of common opinions and uncommon abilities.
— Walter Bagehot
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I don't think Warren Buffett should be the treasurer or whatever. Warren Buffett's nuts! Just because he's a freaking billionaire…
— Stephen Baldwin
See all 4,888 Common Quotes »