"Too many ads that try not to go……" — Leo Burnett

"Too many ads that try not to go over the reader's head end up beneath his notice."

— Leo Burnett

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50 Quotes by Leo Burnett

Leo Burnett has 50 quotes on this site. A few more worth reading:

When you reach for the stars you may not quite get one, but you won't come up with a handful…
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din…
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but…
I regard a great ad as the most beautiful thing in the world.
I have learned that it is far easier to write a speech about good advertising than it is to write…
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in…
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the…
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big…
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and…

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More Ads Quotes

This quote is filed under Ads Quotes, one of 462 quotes in that category. Here are a few more:

Here men from the planet Earth first set foot upon the Moon. July 1969 AD. We came in peace for… — Neil Armstrong
When I was in middle school, some of my so-called friends found a catalogue ad I did for Superman pajamas.… — Jensen Ackles
I am so spoiled. I cannot watch a show where it gets interrupted for ads. I have to TiVo it… — Alan Ball
Ten bajillion product ads notwithstanding, your looks are another thing that's basically genetic. — Martha Beck
Just because your ad looks good is no insurance that it will get looked at. How many people do you… — William Bernbach
Nobody counts the number of ads you run; they just remember the impression you make. — William Bernbach
The one thing that offends me the most is when I walk by a bank and see ads trying to… — Jeff Bezos
Here you have a new technology, and if that technology is going to work, you must allow people to provide… — David Boies
I regard a great ad as the most beautiful thing in the world. — Leo Burnett
I have learned that it is far easier to write a speech about good advertising than it is to write… — Leo Burnett
The ads all call me fearless, but that's just publicity. Anyone who thinks I'm not scared out of my mind… — Jackie Chan
I believe that an orderly universe, one indifferent to human preoccupations, in which everything has an explanation even if we… — Richard Dawkins

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