The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web… — Jakob Nielsen Accepting Copy Share Image
Users spend most of their time on other sites. This means that users prefer your site to work the same way as… — Jakob Nielsen Knows Copy Share Image
Progressive disclosure defers advanced or rarely used features to a secondary screen, making applications easier to learn and less error-prone. — Jakob Nielsen Application Copy Share Image
The system should always keep users informed about what is going on, through appropriate feedback within reasonable time. — Jakob Nielsen Appropriate Copy Share Image
Even better than good error messages is a careful design which prevents a problem from occurring in the first place. Either eliminate… — Jakob Nielsen Action Copy Share Image
On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage… — Jakob Nielsen Answers Copy Share Image
To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user… — Jakob Nielsen Attention Copy Share Image
In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource. — Jakob Nielsen Attention Copy Share Image
On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal… — Jakob Nielsen Bother Copy Share Image
Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a… — Jakob Nielsen Beauty Copy Share Image
Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it.… — Jakob Nielsen Access Copy Share Image
Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few… — Jakob Nielsen Architecture Copy Share Image
