Architecture Quote by Jakob Nielsen
“Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you to do both at the same time, so enjoy.”
About This Quote
Source Book: Designing Web Usability, 1999
Good information architecture reduces user alienation, boosts satisfaction, and improves profits, offering rare dual benefit.
In simple terms: Good design eases users and helps business.
Key Takeaway
Prioritize clear structure.
Themes
usability
design
profitability
Mood
analytical
practical
Type
professional
educational
When to use this quote
- website redesign
- app development
- enterprise intranet
Key Concepts
Human‑centered design
information architecture
Questions to Reflect On
- How can you measure satisfaction gains?
- What trade‑offs exist between design and cost?
A Different Perspective
Implementation may require significant resources.
