Business Quote by Anonymous
““In 2012, GE unveiled its answer to these threats, a campaign it calls the “industrial Internet.” It included a new research lab across the bay from Silicon Valley, where it has hired 800 people, many of them programmers and data scientists. “People have told companies like GE for years that they can’t be in the software business,” Immelt said last year. “We’re too slow. We’re big and dopey. But you know what? We are extremely dedicated to winning in the markets we’re in. And this is a to-the-death fight to remain relevant to our customers.””
About This Quote
Source Speech: Interview with Jeff Immelt, General Electric CEO, 2012
GE announced the “industrial Internet” to counter market threats, emphasizing a shift toward software and data expertise despite internal doubts.
In simple terms: GE launched a new software‑focused initiative to stay relevant.
Key Takeaway
Embrace digital transformation aggressively.
Themes
innovation
competition
digital transformation
Mood
determined
urgent
Type
strategic
motivational
When to use this quote
- executive leadership
- technology adoption
- market positioning
- customer relevance
Key Concepts
strategic pivot
industry 4.0
software integration
Questions to Reflect On
- How can large incumbents overcome internal inertia?
- What risks arise when shifting core business models?
A Different Perspective
The effort may be hampered by legacy bureaucracy and cultural resistance.
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