““We don’t do superstars in our Tough Mudder world—but if we were to, it would be hard to ignore the claims of Amelia Boone, an athlete who now features regularly on the cover of Runner’s World and who has been the women’s champion at World’s Toughest three times. An in-house lawyer for Apple in Silicon Valley, Amelia is among the only competitors to keep running for twenty-four hours in the desert without a rest. She keeps coming back not for the glory of “winning” but because, she says, “you will never find a race like World’s Toughest Mudder—where you are technically running against other people but where you will still see the leader out there stopping to help people up over walls or out of the water. It is just this unwritten rule; no one questions it, that is how it is.” Amelia studied social anthropology before she became a lawyer, with an interest in the way that social norms and gossip were used by indigenous tribes to create and maintain healthy and coherent cultures. Tough Mudder, she suggests, is the closest she has come to seeing that tribal spirit in action in the contemporary world. “If I am out for a run and I see someone wearing a Tough Mudder headband or T-Shirt, there is always a big smile and a nod of recognition between us,” she says, as if she is speaking of a pair of Yanomami natives coming across each other on a forest trail. It’s a nod, she suggests, that communicates a great many things—not only shared philosophies and kinship but also the recognition that “I may well have pushed your wet ass over a wall at some point last year.””
