Access Quote by Angela Ahrendts
“The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.”
About This Quote
Source Speech: Apple WWDC 2014 keynote, 2014
Consistent brand experience across all devices and touchpoints reinforces identity and loyalty.
In simple terms: Same brand feeling everywhere.
Key Takeaway
Ensure uniform brand experience.
Themes
brand consistency
customer experience
digital omnichannel
loyalty
culture
Mood
inspired
confident
Type
strategic
inspirational
When to use this quote
- Retail marketing
- mobile app design
- e‑commerce platforms
- in‑store digital kiosks
Key Concepts
Omnichannel strategy
brand perception
user experience design
Questions to Reflect On
- How can you measure brand feeling consistency?
- What tech supports seamless omnichannel experience?
A Different Perspective
Maintaining exact feeling across varied contexts can be technically challenging.
