Consumers Quote by Alexander Wang
“If you're designing out of a purely creative place, not thinking of the girl, then the consumer's not going to take notice.”
About This Quote
Source Interview: Vogue, 2018
Design driven solely by personal creativity may ignore audience relevance, causing consumer disengagement.
In simple terms: Design must balance creator vision with audience needs.
Blend personal vision with audience insight.
Themes
Mood
Type
When to use this quote
- fashion shows
- product launches
- advertising campaigns
Key Concepts
Questions to Reflect On
- Who is your intended audience?
- How can you test relevance early?
Overemphasis on personal taste can alienate target market.