Girls Quote by Judith Love Cohen
“A lot of people who are marketing to girls are going to where they are, not to where they ought to be.”
About This Quote
Source Book: Women in Engineering, 1998
Marketing often targets girls where they already are, missing opportunities to expand their horizons.
In simple terms: Marketing limits girls’ potential.
Key Takeaway
Create outreach in new spaces.
Themes
gender equity
marketing
education
Mood
hopeful
determined
Type
advocacy
strategic
When to use this quote
- school curricula
- STEM camps
- media campaigns
- community programs
- career fairs
Key Concepts
sociology
psychology
career development
Questions to Reflect On
- Where can we reach girls beyond current venues?
- What barriers keep them from new fields?
A Different Perspective
May underestimate existing interests.
