Conscious decision Quote by Alexander Osterwalder
““An organization must make a conscious decision about which segments to serve and which segments to ignore.””
About This Quote
Source Book: Business Model Generation, 2010
Organizations must deliberately choose which markets to serve and which to ignore.
In simple terms: Choose target segments consciously.
Key Takeaway
Define clear market focus.
Themes
strategy
segmentation
decision making
Mood
strategic
analytical
Type
business
philosophical
When to use this quote
- product launch
- market entry
- resource allocation
Key Concepts
business model
customer focus
Questions to Reflect On
- Which segments align with your mission?
- What are the risks of ignoring certain markets?
A Different Perspective
Ignoring segments can limit growth opportunities.
