Computer Quote by Alan Kay

When I first got to Apple, which was in '84, the Mac was already out, and 'Newsweek' contacted me and asked me what I…

— Alan Kay

“In Managing at Apple, we often played a video of Steve explaining his approach to giving criticism. He captured something very important: “You need…

— Kim Malone Scott

I think I'm going to refrain from criticizing Apple too much. I mean, that's been a pretty great company.

— Julian Robertson

“Not since the original Mac had a clarity of product vision so propelled a company into the future. " If anybody was ever wondering…

— Walter Isaacson

With the greatest of respect, I have watched Apple from the day it started. I was publishing magazines about the Apple II before most…

— Felix Dennis

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

People who look at Apple's success and think we look at it as, 'Okay, great, we're done,' don't appreciate what's really going on here.

— Craig Federighi

“It was then I realized that I do give a shit about Apple—I started it and it is a good thing to have in…

— Walter Isaacson

“Finally Jobs proposed Apple Computer. “I was on one of my fruitarian diets,” he explained. “I had just come back from the apple farm.…

— Steve Jobs

I didn't appreciate, coming out of corporate America... what it meant to a founder, the creator of the Macintosh, to be asked to step…

— John Sculley

“He overtly thinks about the simplicity of Apple’s design and attention to detail. “We are primarily about building a really pure user experience that…

— Adam Lashinsky

“The way you end any discussion at Apple is: ‘It’s the right thing for the product.’ If you bring the data that proves that,…

— Adam Lashinsky