Attention to detail Quote by Adam Lashinsky

“The thing that bound us together at Apple was the ability to make things that were going to change the world. That was very…

— Steve Jobs

“It was then I realized that I do give a shit about Apple—I started it and it is a good thing to have in…

— Walter Isaacson

“a great company stay great without its visionary leader? I thought that if any company could, it would be Apple.”

— Yukari Iwatani Kane

“He overtly thinks about the simplicity of Apple’s design and attention to detail. “We are primarily about building a really pure user experience that…

— Adam Lashinsky

That's the great thing about Apple: it's very focused on the things that we know how to do very well and not try to…

— Eddy Cue

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

“love it when you can bring really great design and simple capability to something that doesn’t cost much,” he said as he pointed out…

— Walter Isaacson

“Apple at the core, its core value, is that we believe that people with passion can change the world for the better. … And…

— Steve Jobs

“The reason Apple resonates with people is that there’s a deep current of humanity in our innovation. I think great artists and great engineers…

— Walter Isaacson

“Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal,…

— Walter Isaacson

That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder,…

— Tim Cook

The Apple mentality is really about creating focus, quality and a voice that people understand and can relate to.

— Brit Morin