Quote by Adam Gazzaley

“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less…

— Nir Eyal

“The more users invest time and effort into a product or service, the more they value it.”

— Nir Eyal

“THIRTY THOUSAND NEW CONSUMER products are launched each year. But over 90% of them fail—and that’s after marketing professionals have spent massive amounts of…

— Harvard Business School Press

Without a doubt, what drives sales is letting people try our products.

— Daniel Lubetzky

“Finally, people have to actually purchase it. It doesn’t matter how good a product is if, in the end, nobody uses it.”

— Donald A. Norman

“A rule for success in today's wild new economic world is this: use the most innovative technologies to deliver the most primal products and…

— Martha N. Beck

“in a world increasingly swayed by private wealth and personal brands.”

— Michael Wolff

With 100 million people, somebody is using your product in some interesting way. If you change it... you're going to break some use cases.

— Mike Krieger

“For a consumer brand to succeed, it doesn’t just need technical excellence and value; it needs a prolonged superiority in mindspace and shelfspace.”

— Greg Thain

“Not only is there no longer a mass market, but most of the successful companies, game-changing innovations, and products and services we care about…

— Bernadette Jiwa

I think what we've found is that when you can use products with your friends and your family and the people you care about,…

— Mark Zuckerberg

“...while extraordinary products and unique services still afford a competitive advantage, the one advantage that stands the test of time...is people.”

— Mark Salsbury