“We agreed that we wanted McDonald’s to be more than just a name used by many different people. We wanted to build a restaurant system that would be known for food of consistently high quality and uniform methods of preparation.… — Ray Kroc Copy Share Image
“Sometimes Ed MacLuckie would have forgotten to turn the sign on when dusk began to fall, and that made me furious. Or maybe the lot would have some litter on it that Ed said he hadn’t had time to pick… — Ray Kroc Copy Share Image
I believe in God, family, and McDonald's. And in the office, that order is reversed. — Ray Kroc Copy Share Image
“The best part of it for me personally was that every time I saw a new Walgreen’s store going up it meant new business.… — Ray Kroc Copy Share Image
Creativity is a highfalutin' word for the work I have to do between now and Tuesday. — Ray Kroc Copy Share Image
“We started Franchise Realty Corporation with $1,000 paid-in capital, and Harry parlayed that cash investment into something like $170 million worth of real estate.… — Ray Kroc Copy Share Image
“I was about to lose one of my biggest accounts, Walgreens, the people I had created a tremendous amount of business for and to… — Ray Kroc Copy Share Image
“One time a McDonald’s operator came to me with the idea he’d dreamed up to cut costs by producing a doughnut-shaped patty. His notion… — Ray Kroc Copy Share Image
I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think. — Ray Kroc Copy Share Image
If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call… — Ray Kroc Copy Share Image
“the basics have to be stressed over and over. If I had a brick for every time I’ve repeated the phrase QSC and V… — Ray Kroc Copy Share Image
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client. — Ray Kroc Copy Share Image
