The theory of marketing is solid but the practice of marketing leaves much to be desired. — Philip Kotler Copy Share Image
My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much… — Philip Kotler Copy Share Image
The best way to hold customers is to constantly figure out how to give them more for less. — Philip Kotler Copy Share Image
There is no such thing as a commodity. It is simply a product waiting to be differentiated. — Philip Kotler Copy Share Image
Marketing is the set of human activities directed at facilitating and consummating exchanges. — Philip Kotler Copy Share Image
There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies… — Philip Kotler Copy Share Image
Great insight comes from seeing something as odd and finding out why. — Philip Kotler Copy Share Image
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them… — Philip Kotler Copy Share Image
Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search… — Philip Kotler Copy Share Image
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of… — Philip Kotler Copy Share Image
