I have told our senior executives that I will slaughter holy cows if it benefits the company's long-term success. When we asked ourselves whether Formula 1 still matched the concept of a sustainable company, the clear answer was no. — Norbert Reithofer Copy Share Image
European carmakers pledged to reduce CO2 emissions by 25 percent from 1995 to 2008. We kept our word and reduced the value even more.… — Norbert Reithofer Copy Share Image
The manufacturers of mechanical typewriters believed that they had developed sufficiently when they introduced electric typewriters. Then came the PC, and the deeply traditional… — Norbert Reithofer Copy Share Image
As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future. — Norbert Reithofer Copy Share Image
As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like… — Norbert Reithofer Copy Share Image
It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to… — Norbert Reithofer Copy Share Image
If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree.… — Norbert Reithofer Copy Share Image
In the European Union, a fleet average of 95 grams of CO2 per kilometer will be permitted in 2020. This corresponds to fuel consumption… — Norbert Reithofer Copy Share Image
We will continue to offer the most dynamic vehicles in the future. However, we have also made it our mission to be sustainable as… — Norbert Reithofer Copy Share Image
BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure. — Norbert Reithofer Copy Share Image
We will introduce an electric car by 2015. It will be a completely new vehicle concept for mega-cities. We would also have it developed… — Norbert Reithofer Copy Share Image
I am firmly convinced that the trend toward more fuel-efficient vehicles is not a fad. Gas prices will continue to rise in the medium… — Norbert Reithofer Copy Share Image
![“If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now clear to everyone that we, as an automaker, have no alternative but to take [environmental protection] course.” quote by Norbert Reithofer](https://sms4smile.com/quotes/img-quotes/3fa/norbert-reithofer-26437_alternatives_if-you-as-ceo-have-recognized-an-approac_1341108.jpg)
