I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is… — Philip Kotler Copy Share Image
The best way to hold customers is to constantly figure out how to give them more for less. — Philip Kotler Copy Share Image
There is no such thing as a commodity. It is simply a product waiting to be differentiated. — Philip Kotler Copy Share Image
Marketing is the set of human activities directed at facilitating and consummating exchanges. — Philip Kotler Copy Share Image
There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies… — Philip Kotler Copy Share Image
Great insight comes from seeing something as odd and finding out why. — Philip Kotler Copy Share Image
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them… — Philip Kotler Copy Share Image
Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search for automation to reduce costs. On the other hand, those receiving higher wages will spend more (the marginal propensity to consume is close to 1 for low income earners) and this will increase demand for additional… — Philip Kotler Copy Share
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of… — Philip Kotler Copy Share Image
