“By what criteria can one decide which of a person's countless beliefs are primitive? The essential factor is that they are taken for granted: a person's primitive beliefs represent the basic truths he holds about physical reality, social reality, and… — Milton Rokeach Copy Share Image
“We have already seen that when positive authority suggests a change in behavior, the recipient will accept it provided he is capable of doing so and provided it does not require drastic modification of belief or frustrate important needs. By carrying out the suggestion, one can simultaneously reduce dissonance and preserve intact one's relation to positive authority. But what can… — Milton Rokeach Copy Share
“By what criteria can one decide which of a person's countless beliefs are primitive? The essential factor is that they are taken for granted:… — Milton Rokeach Copy Share Image
“Joseph goes to the Social Service Department. "Can I help you?" the secretary inquires. Joseph answers: "Yes, I am God. I've come to see… — Milton Rokeach Copy Share Image
“As soon as they leave, Leon says to me: "I disagree, sir. There are people who aren't insane, and I'm one of them. People… — Milton Rokeach Copy Share Image
“One clear-cut fact does, however, emerge: placebos, prescribed for a paranoid schizophrenic by his authority referent, had served to inhibit for approximately two or… — Milton Rokeach Copy Share Image
“Leon reads aloud from an article in the Reader's Digest about voting to select a national flower. Leon votes for dandelions. Joseph and Clyde… — Milton Rokeach Copy Share Image
“ On Christmas. "Santa Claus represents God on assistance," said Clyde. "Santa Claus is a negative-idealed god, the pagan god of material worship," Leon… — Milton Rokeach Copy Share Image
“Leon was less withdrawn, more friendly, and he was, much of the time, in contact with reality. He was, in other words, getting better.… — Milton Rokeach Copy Share Image
“It's only when a man doesn't feel that he's a man that he has to be a god.” — Milton Rokeach Copy Share Image
“Deviation from the word of God is sentimentality and says 'you're right' to this one, and 'you're right' to that one, and the guy… — Milton Rokeach Copy Share Image
