Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual… — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share Image
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share Image
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share Image
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share Image
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share Image
Be relentlessly generous, without focusing on when it will come back to you. — Seth Godin Copy Share Image
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share Image
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share Image
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share Image
“Life is actually far better than it is in the movies. And it takes longer.” — Seth Godin Copy Share Image
I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's… — Seth Godin Copy Share Image
The mirror we hold up to the person next to us is one of the most important pictures she will ever see. — Seth Godin Copy Share Image
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're… — Seth Godin Copy Share Image
