“Position on page Without other visual cues, most members of your audience will start at the top left of your visual or slide and scan with their eyes in zigzag motions across the screen or page. They see the top… — Cole Nussbaumer Knaflic Copy Share Image
“Action titles on slides The title bar at the top of your PowerPoint slide is precious real estate: use it wisely! This is the first thing your audience encounters on the page or screen and yet so often it gets… — Cole Nussbaumer Knaflic Copy Share Image
“My base color is grey, not black, to allow for greater contrast since color stands out more against grey than black. For my attention-grabbing color, I often use blue for a number of reasons: (1) I like it, (2) you avoid issues of colorblindness that we’ll discuss momentarily, and (3) it prints well in black-and-white. That said, blue is certainly… — Cole Nussbaumer Knaflic Copy Share
“What do you need your audience to know or do? This is the point where you think through how to make what you communicate… — Cole Nussbaumer Knaflic Copy Share Image
“The biggest shift was from a bar graph to a line graph. As we’ve discussed, line graphs typically make it easier to see trends over time. This shift also has the effect of visually reducing discrete elements, because the data that was previously five bars has been reduced to a single line with the end points highlighted. When we consider… — Cole Nussbaumer Knaflic Copy Share
“When you have just a number or two that you want to communicate: use the numbers directly.” — Cole Nussbaumer Knaflic Copy Share Image
“Concentrate on the pearls, the information your audience needs to know.” — Cole Nussbaumer Knaflic Copy Share Image
“Will you be encountering each other for the first time through this communication, or do you have an established relationship? Do they already trust you as an expert, or do you need to work to establish credibility? These are important considerations when it comes to determining how to structure your communication and whether and when to use data, and may… — Cole Nussbaumer Knaflic Copy Share
“Never again will you simply show data. Rather, you will create visualizations that are thoughtfully designed to impart information and incite action.” — Cole Nussbaumer Knaflic Copy Share Image
“Don’t show the second y-axis. Instead, label the data points that belong on this axis directly. Pull the graphs apart vertically and have a… — Cole Nussbaumer Knaflic Copy Share Image
“Figure 5.10 Add action title and annotation In Figure 5.10, thoughtful use of text makes the design accessible. It’s clear to the audience what… — Cole Nussbaumer Knaflic Copy Share Image
“Affordances In the field of design, experts speak of objects having “affordances.” These are aspects inherent to the design that make it obvious how the product is to be used. For example, a knob affords turning, a button affords pushing, and a cord affords pulling. These characteristics suggest how the object is to be interacted with or operated. When sufficient… — Cole Nussbaumer Knaflic Copy Share
“Horizontal bar chart If I had to pick a single go-to graph for categorical data, it would be the horizontal bar chart, which flips… — Cole Nussbaumer Knaflic Copy Share Image
“Alignment The single change having the biggest impact in the preceding before-and-after example was the shift from center-aligned to left-justified text. In the original… — Cole Nussbaumer Knaflic Copy Share Image
