“Short-term memory Short-term memory has limitations. Specifically, people can keep about four chunks of visual information in their short-term memory at a given time. This means that if we create a graph with ten different data series that are ten… — Cole Nussbaumer Knaflic Copy Share Image
“By combining the visual and verbal, we set ourselves up for success when it comes to triggering the formation of long-term memories in our audience.” — Cole Nussbaumer Knaflic Copy Share Image
“My base color is grey, not black, to allow for greater contrast since color stands out more against grey than black. For my attention-grabbing… — Cole Nussbaumer Knaflic Copy Share Image
“What do you need your audience to know or do? This is the point where you think through how to make what you communicate… — Cole Nussbaumer Knaflic Copy Share Image
“The biggest shift was from a bar graph to a line graph. As we’ve discussed, line graphs typically make it easier to see trends… — Cole Nussbaumer Knaflic Copy Share Image
“When you have just a number or two that you want to communicate: use the numbers directly.” — Cole Nussbaumer Knaflic Copy Share Image
“Concentrate on the pearls, the information your audience needs to know.” — Cole Nussbaumer Knaflic Copy Share Image
“Will you be encountering each other for the first time through this communication, or do you have an established relationship? Do they already trust… — Cole Nussbaumer Knaflic Copy Share Image
“Never again will you simply show data. Rather, you will create visualizations that are thoughtfully designed to impart information and incite action.” — Cole Nussbaumer Knaflic Copy Share Image
“Don’t show the second y-axis. Instead, label the data points that belong on this axis directly. Pull the graphs apart vertically and have a… — Cole Nussbaumer Knaflic Copy Share Image
“Figure 5.10 Add action title and annotation In Figure 5.10, thoughtful use of text makes the design accessible. It’s clear to the audience what… — Cole Nussbaumer Knaflic Copy Share Image
“Affordances In the field of design, experts speak of objects having “affordances.” These are aspects inherent to the design that make it obvious how… — Cole Nussbaumer Knaflic Copy Share Image
“Horizontal bar chart If I had to pick a single go-to graph for categorical data, it would be the horizontal bar chart, which flips… — Cole Nussbaumer Knaflic Copy Share Image
“Alignment The single change having the biggest impact in the preceding before-and-after example was the shift from center-aligned to left-justified text. In the original… — Cole Nussbaumer Knaflic Copy Share Image
