When you look at the potential of such a zero-risk products as electronic cigarettes you need to understand what is the readiness of smokers to switch. That relates to public-health concerns, social pressure, concern for people around you and many… — Andre Calantzopoulos Copy Share Image
The potential of a zero-risk is in every market, because eventually I think people will switch to these products as they become available. There… — Andre Calantzopoulos Copy Share Image
Innovation, in the minds of people, cannot be something extremely cheap. If you are an average person and you hear that something that is… — Andre Calantzopoulos Copy Share Image
A tobacco industry has been a fairly linear and predictable industry. You know what's going to happen every year. You know from time to… — Andre Calantzopoulos Copy Share Image
When you look at the potential of such a zero-risk products as electronic cigarettes you need to understand what is the readiness of smokers… — Andre Calantzopoulos Copy Share Image
It's pretty clear that we will need measures to accelerate the conversion to new products. Governments can either make measures even worse for cigarettes… — Andre Calantzopoulos Copy Share Image
The problem Philip Morris had with electronic cigarettes since the beginning of development was the satisfaction of the smoker. Because the taste is dramatically… — Andre Calantzopoulos Copy Share Image
I think over time the fiscal environment on cigarettes will become different, and the regulatory environment has to differentiate the products. If that is… — Andre Calantzopoulos Copy Share Image
We are focusing Philip Morris organization much more on the new business. We will have very few new traditional product introductions, and as markets… — Andre Calantzopoulos Copy Share Image
Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of charge. In… — Andre Calantzopoulos Copy Share Image
