The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls. — Herb Kelleher Copy Share Image
One piece of advice that always stuck in my mind is that people should be respected and trusted as people, not because of their position or title. — Herb Kelleher Copy Share Image
If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs. — Herb Kelleher Copy Share Image
You have to treat your employees like your customers. When you treat them right they will treat your outside customers right. — Herb Kelleher Copy Share Image
Power should be reserved for weightlifting and boats, and leadership really involves responsibility. — Herb Kelleher Copy Share Image
As far as value is concerned, the principal reason that I moved to Texas from New Jersey many, many years ago was because I… — Herb Kelleher Copy Share Image
Sometimes you need a little courage too just to buck popular opinion. — Herb Kelleher Copy Share Image
I want to see Texas remain an entrepreneurial powerhouse in the United States. — Herb Kelleher Copy Share Image
You can't have a mid-life crisis in the airline industry because every day is a crisis. — Herb Kelleher Copy Share Image
Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air. — Herb Kelleher Copy Share Image
The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest… — Herb Kelleher Copy Share Image
A motivated employee treats the customer well. The customer is happy, so they keep coming back. It's not one of the enduring green mysteries… — Herb Kelleher Copy Share Image
