“One of the first tests of your value proposition should be, is it emotionally compelling? Do customers’ heart rates go up after they hear it? Do they lean forward to hear more?” — Steven Gary Blank Copy Share Image
“Therefore, alpha and beta testing are Product Development functions that belong to engineering. They are about validating the product technically, not the market.” — Steven Gary Blank Copy Share Image
“one approach to defining the minimum features set is to ask, “What is the smallest or least complicated problem the customer will pay us… — Steven Gary Blank Copy Share Image
“If they agree with you about the problems, get them to explain why they think it is important to solve them” — Steven Gary Blank Copy Share Image
“When one company owns over 80 percent share (think Microsoft), that player is the owner of the market and a monopolist. The only possible… — Steven Gary Blank Copy Share Image
“Positioning your product against the slew of existing competitors is accomplished by adroitly picking the correct product features where you are better.” — Steven Gary Blank Copy Share Image
“The Customer Development model consists of four well-defined steps: Customer Discovery, Customer Validation, Customer Creation, and Company Building.” — Steven Gary Blank Copy Share Image
“Many products are too hard to understand without a demo. If a picture is worth a thousand words, a demonstration is probably worth a… — Steven Gary Blank Copy Share Image
“One of the insidious traps of a startup is promising different customers a set of unique extensions or modifications. While it is sometimes essential… — Steven Gary Blank Copy Share Image
“Intellect without will is worthless, will without intellect is dangerous. — Sun Tzu,” — Steven Gary Blank Copy Share Image
“The reality is that testing an unfinished product for Engineering and testing a customer’s willingness to buy an unfinished product are separate, unrelated functions.… — Steven Gary Blank Copy Share Image
