Mass attention is almost unattainable and it's not clear that you want it. — Seth Godin Copy Share Image
Don't create for the masses. Create for the people who are your kind of weird. — Seth Godin Copy Share Image
Mass marketing means appealing to the masses which means appealing to the average. — Seth Godin Copy Share Image
Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass. — Seth Godin Copy Share Image
Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle. — Seth Godin Copy Share Image
You are far more likely to do your best work if you are willing to delight a few as opposed to soothe… — Seth Godin Copy Share Image
The opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work… — Seth Godin Copy Share Image
Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away… — Seth Godin Copy Share Image
What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks,… — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share Image
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share Image
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share Image
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share Image
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share Image
Be relentlessly generous, without focusing on when it will come back to you. — Seth Godin Copy Share Image
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share Image
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share Image
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share Image
“Life is actually far better than it is in the movies. And it takes longer.” — Seth Godin Copy Share Image
