Mass Quotes by Seth Godin

9 Mass quotes by Seth Godin

Seth Godin’s nine concise statements on mass deliver his trademark marketing wisdom in bite‑size form. Though the set is modest, each line feels actionable and sharp.

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Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.

Seth Godin

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Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.

Seth Godin

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You are far more likely to do your best work if you are willing to delight a few as opposed to soothe…

Seth Godin

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Mass marketing means appealing to the masses which means appealing to the average.

Seth Godin

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Don't create for the masses. Create for the people who are your kind of weird.

Seth Godin

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Mass attention is almost unattainable and it's not clear that you want it.

Seth Godin

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What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks,…

Seth Godin

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The opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work…

Seth Godin

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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away…

Seth Godin

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Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…

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The easier it is to quantify, the less it's worth.

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Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.

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Leadership is a choice. It's the choice not to do nothing.

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The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…

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I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…

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Be relentlessly generous, without focusing on when it will come back to you.

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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.

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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…

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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…

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“Life is actually far better than it is in the movies. And it takes longer.”

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I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…

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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.

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If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…

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