“Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.” — Bryan Eisenberg Copy Share Image
I had these false ambitions - marketing and MBA. I didn't do very badly at it, but I realised my calling was… — Kay Kay Menon Copy Share Image
When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's… — Richard Edelman Copy Share Image
What people want is the extra, the emotional bonus they get when they buy something they love. — Seth Godin Copy Share Image
Advertising is judged not by what it says, but by what the consumer thinks it says. — Kenneth Roman Copy Share Image
I don't think of the marketplace as teen-oriented or teen-dominated. I think of it as dominated by high-concept, in marketing especially. — Curtis Hanson Copy Share Image
It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising,… — Isaac Asimov Copy Share Image
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise… — Philip Kotler Copy Share Image
There is a production and distribution pact, so they help with the production financing and take international territories and do international distribution… — Courtney Solomon Copy Share Image
I like to promote my work. I do the promotion for my work because that is required. Apart from that I just… — Kay Kay Menon Copy Share Image
“in defense of segmentation schemes producing larger numbers of groups, these may be effective outside the store, where various advertising media may… — Herb Sorensen Copy Share Image
There are no magic wands, no hidden tracks, and no secret handshakes that can bring you immediate success, but with time, energy… — Darren Rowse Copy Share Image
“Like every company, every person has a dozen good stories that reveal that person. A talent in marketing is to discover your… — Harry Beckwith Copy Share Image
I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned… — Kevin Harrington Copy Share Image
“It’s hard to say this without being judged a cynic, but from a business standpoint, it was kind of incredible how effective… — Shayne Silvers Copy Share Image
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the… — Max Levchin Copy Share Image
What sells a book sells a book, same in traditional or self-publishing . You gotta shake your tail feathers. — Joni Rodgers Copy Share Image
“The size of brand names on clothing is inversely proportional to self worth of the person wearing it.” — Crestless Wave Copy Share Image
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master. — Philip Kotler Copy Share Image
Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality. — Bozoma Saint John Copy Share Image
Brands must make use of the inclination of consumers to be persuaded by friends. — Martin Lindstrom Copy Share Image
“90 percent of all Gillette shavers are bought by women for the men in their lives” — Martin Lindstrom Copy Share Image
Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there. — Tony Hsieh Copy Share Image
“You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy,… — soumeet lanka Copy Share Image
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine… — Philip Kotler Copy Share Image
The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that… — John Caples Copy Share Image
One thing I learned from all my years in business is you really have to work with the experts: you can launch… — John Rocha Copy Share Image
I think of companies like Nokia having anthropologists who study how people use cell phones, who do that kind of commercial and… — Lily King Copy Share Image
“Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a… — Bernard Kelvin Clive Copy Share Image
Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the… — Nirmalya Kumar Copy Share Image
“in order to win more shoppers and boost their takings per shopper, retailers have been investing in store brands that are better… — Greg Thain Copy Share Image
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is… — Morris Hite Copy Share Image
“Abt Draws from a trove of personal experience to create a vivid account of the people and place. Along the way, Abt… — Anonymous Copy Share Image
If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult… — Steve Ballmer Copy Share Image
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research,… — David Ogilvy Copy Share Image
People don't need to necessarily see me in the jersey to understand who I am and what message I'm trying to get… — Dwyane Wade Copy Share Image
Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is… — Fairfax M. Cone Copy Share Image
My concern is the really great concepts that are features, not companies. There isn't enough advertising to support all those features, and… — Ross Levinsohn Copy Share Image
We as artists are actively encouraged - by other authors, your agent, publisher, and society - not to think about money, strategy,… — Cassandra Clare Copy Share Image
I know how to sell a brand and create excitement around something, and so when you combine those two together -entertaining and… — Jake Paul Copy Share Image
