The only sure thing is that in business there are no sure things. — Akio Morita Business Copy Share Image
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative. — Akio Morita Copy Share Image
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out… — Akio Morita Copy Share Image
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times. — Akio Morita Advertising Copy Share Image
To gain profit is important, but you must invest to build up assets that you can cash in in the future. — Akio Morita Copy Share Image
You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat… — Akio Morita Copy Share Image
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies. — Akio Morita Company Copy Share Image
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the… — Akio Morita Copy Share Image
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable. — Akio Morita Copy Share Image
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which… — Akio Morita Failure Copy Share Image
In the long run, no matter how good or successful you are or how clever or crafty, your business and its future… — Akio Morita Business Copy Share Image
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the… — Akio Morita Apollo Copy Share Image
I established the rule that once we hire an employee, his school records are a matter of the past and are no… — Akio Morita Employee Copy Share Image
“No matter how good or successful you are or how clever or crafty, your business and its future are in the hands… — Akio Morita Business Copy Share Image
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead… — Akio Morita Copy Share Image
I often say to my assistants, "Never trust anybody," but what I mean is that you should never trust someone else to… — Akio Morita Copy Share Image
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire… — Akio Morita Copy Share Image
“I have always believed that a trademark is the life of an enterprise and that it must be protected boldly. A trademark… — Akio Morita Business Copy Share Image
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a… — Akio Morita Action Copy Share Image
“Mistakes and miscalculations are human and normal, and viewed in the long run they have not damaged the company. I do not… — Akio Morita Business Copy Share Image
A company will get nowhere if all of the thinking is left to management. — Akio Morita Business Copy Share Image
Japanese attitudes toward work seem to be critically different from American attitudes. — Akio Morita Attitude Copy Share Image
If you go through life convinced that your way is always best, all the new ideas in the world will pass you… — Akio Morita Copy Share Image
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive. — Akio Morita Business Copy Share Image
Our plan is to lead the public with new products rather than ask them what kind of products they want. — Akio Morita Copy Share Image
While the United States has been busy creating lawyers, we have been busier creating engineers. — Akio Morita Copy Share Image
We treat employees as a member of the family. If management take the risk of hiring them, we have to take the… — Akio Morita Employee Copy Share Image
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free… — Akio Morita Copy Share Image
When I find an employee who turns out to be wrong for the job, I feel it is my fault because I… — Akio Morita Decision Copy Share Image
All you need is the best product in the world, the most efficient production in the world and global marketing. — Akio Morita Copy Share Image
Don't be afraid to make a mistake. But make sure you don't make the same mistake twice. — Akio Morita Copy Share Image
