There are several key pieces to keeping audiences engaged, and the evolution of that. One is a content-first strategy because you need… — Stephanie McMahon Copy Share Image
I don't spend unnecessarily. The problem with the industry is we don't budget our films. Plus, we spend bizarre amounts on marketing.… — Shoojit Sircar Copy Share Image
With every product, the delta between the brand and the reality determines its power over the minds of consumers, and with Trump,… — Rick Wilson Copy Share Image
“The most dramatic change will be the marketing department’s reinvention as a “customer department.” The first order of business is to replace… — Harvard Business School Press Copy Share Image
If advertising has invaded the judgment of children, it has also forced its way into the family, an insolent usurper of parental… — Jules Henry Copy Share Image
“great retailers and brand owners continue to experiment. They test to find out what works, and what doesn’t, so they can continue… — Herb Sorensen Copy Share Image
The essence of building your own brand. People having heard of you - and having a positive impression - before you've even… — Michael Ellsberg Copy Share Image
“The AAP, an organisation supposedly concerned with child health, considered quality control an extravagance, whilst millions of dollars were, and are, spent… — Gabrielle Palmer Copy Share Image
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as… — Jay Baer Copy Share Image
“It is no longer a matter of IF you have a personal brand--it is a question of “How is it working for… — Susan C. Young Copy Share Image
And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like… — Jason Bateman Copy Share Image
“Within the category, what is the optimal combination of brands and formats to cover the maximum buying intentions, and what is the… — Greg Thain Copy Share Image
I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the… — Gary Vaynerchuk Copy Share Image
Think of it: television producers joining with newspapers to tell stories. It's journalism of the future. Advertising will follow the crowd -… — Bill Kurtis Copy Share Image
What seems to sell books is good word-of-mouth, not promotion tours. I'm too old to believe that media promotion of a book… — John Updike Copy Share Image
Brands must empower their community to be change agents in their own right. To that end, they need to take on a… — Simon Mainwaring Copy Share Image
It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or… — David Zucker Copy Share Image
In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle -… — David Chipperfield Copy Share Image
We lose money on signing up the customers where there's some marketing costs associated with giving them a free month. It doesn't… — Steve Case Copy Share Image
My name became a brand and I'd love to say it was the plan from the start. But the only plan was… — John Grisham Copy Share Image
I hope to show people everywhere that you can be unapologetically you and still succeed. I also hope that by using more… — Philomena Kwao Copy Share Image
Great product trumps all. You can have the biggest marketing budget, the biggest show, a perfect merchandising plan, but at the end… — Nick Wooster Copy Share Image
Sun Microsystems had the right people to make Java into a first-class language, and I believe it was the Sun marketing people… — Alan Kay Copy Share Image
Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product… — Steve Jobs Copy Share Image
I have had people that I was doing some promotion stuff with go, 'You know, we had an idea. We should have,… — Chuck Liddell Copy Share Image
People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of… — Guy Kawasaki Copy Share Image
“Is your branding serving your needs for positive impact? Is it paving the way for a great first impression on people when… — Susan C. Young Copy Share Image
In fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of… — Tim Wu Copy Share Image
A research division develops marketing material for its deal makers. We have no policy position. If you have a policy position you… — George Friedman Copy Share Image
What I find most injurious to mankind in modern advertising is the constant appeal to material standards and values, the elevating of… — Ann Bridge Copy Share Image
Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and… — John Battelle Copy Share Image
I think the central metaphor of the movie is this notion of what the advertising industry does. In order to make someone… — Jennifer Beals Copy Share Image
“Mikazuki Publishing House What our Friends Think We Do: Advertising, Marketing, Selling, Promotion. What Authors Think We Do: Cut checks and hand… — kambiz mostofizadeh Copy Share Image
Everybody saw my successful advertising and thought I was a big success. But, behind those successes were several failures that I had… — Joseph Sugarman Copy Share Image
Communications tools don't get socially interesting until they get technologically boring... It's when a technology becomes normal, then ubiquitous, and finally so… — Clay Shirky Copy Share Image
Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents… — Martin Lindstrom Copy Share Image
Advertising tries to stimulate our sensuous desires, converting luxuries into necessities, but it only intensifies man's inner misery. The business world is… — Fulton J. Sheen Copy Share Image
I'm in the process of brainstorming with my marketing team and all that stuff, trying to come up with a concept for… — Ruben Studdard Copy Share Image
To be successful and grow your business and revenues, you must match the way you market your products with the way your… — Anonymous Copy Share Image
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's… — Kevin Plank Copy Share Image
