Reggie Fils-Aime

We've always been an entertainment company.

— Reggie Fils-Aime

With innovation, there is always risk.

— Reggie Fils-Aime

I love playing our content. Except for 'Smash Brothers.'

— Reggie Fils-Aime

I'm passionate about what I do.

— Reggie Fils-Aime

I really suck at 'Smash Brothers.'

— Reggie Fils-Aime

You don't own a 3DS? What's wrong with you?

— Reggie Fils-Aime

My name is Reggie, and I, am happy.

— Reggie Fils-Aime

I love 'Spirit Tracks' - I'm a 'Zelda' fan all my life.

— Reggie Fils-Aime

We constantly push the edge on technology. But for us, technology needs to be fun.

— Reggie Fils-Aime

The Wii had sold a hundred million units globally; the Wii U did not have that same level of success.

— Reggie Fils-Aime

The fact is, there's no single magic number that defines profitability for a game.

— Reggie Fils-Aime

For Nintendo Switch, it really is about a big-game experience.

— Reggie Fils-Aime

Nintendo, at its heart, is about making us feel younger than we are today.

— Reggie Fils-Aime

Mario sees himself in Nintendo DS, and he feels like flying.

— Reggie Fils-Aime

'First to market' is simply a demarcation on a calendar. It really doesn't mean anything.

— Reggie Fils-Aime

We want the technology in our devices to enable a social experience.

— Reggie Fils-Aime

We want great third-party titles to achieve mass-market success on Nintendo platforms. We also want the evergreen Nintendo titles to continue to…

— Reggie Fils-Aime

We're working to overcome the overly macho nature of the current online console game world, where a handful of the high testosterone…

— Reggie Fils-Aime

For the Nintendo Switch, we were very deliberate in wanting to make sure, from a Nintendo publish standpoint, that we had a…

— Reggie Fils-Aime

The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS…

— Reggie Fils-Aime

We respect all of our competitors, and when I talk about our competitors, all of our competitors for entertainment time and leisure…

— Reggie Fils-Aime

The Mother Trilogy will be released on the 3DS and later next year Mother 4 will have a worldwide release on our…

— Reggie Fils-Aime

Nintendo looks at every technology. Often times, we look at technology before it really is considered mass-market ready. The original DS had…

— Reggie Fils-Aime

We are so fortunate that our IP has been so effective out in the marketplace that every time there's a new iteration,…

— Reggie Fils-Aime

For us, launching new systems is about bringing new consumer experiences to the marketplace and we're doing that with Nintendo land and…

— Reggie Fils-Aime

The government is already involved from an entertainment standpoint. I mean, they regulate a large part of our entertainment. What we're trying…

— Reggie Fils-Aime

The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games…

— Reggie Fils-Aime

The impact of the earthquake on mental health was huge and unimaginably deep in people's lives. Some lost all benchmarks and references…

— Reggie Fils-Aime

When we launched the Wii - I mean, again, people look back and say, '100 million units, it was easy!' Believe me,…

— Reggie Fils-Aime

Both of my parents were college-educated within the curriculum in Haiti. When they came to the United States, both had to learn…

— Reggie Fils-Aime

Nintendo has an enviable position of having the best franchises in this industry in terms of 'Mario' and 'Zelda' and 'Metroid' and…

— Reggie Fils-Aime

In the end, given the way we view the world and the way that we view ourselves as an entertainment company, our…

— Reggie Fils-Aime

There's been nothing proven that violence in video games has an impact. As a parent though, and I'm a parent for a…

— Reggie Fils-Aime

I feel just like a purple Pikmin.

— Reggie Fils-Aime

'1-2 Switch' is a party in a box.

— Reggie Fils-Aime

DS not only changes Nintendo, it changes our industry.

— Reggie Fils-Aime

I grew up playing the Super Nintendo.

— Reggie Fils-Aime

Our goal is that everything we do blows people away.

— Reggie Fils-Aime

At Nintendo, we think deeply about everything.

— Reggie Fils-Aime

Our strategy is gaming for the masses.

— Reggie Fils-Aime