If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a… — Seth Godin Copy Share Image
What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks,… — Seth Godin Copy Share Image
For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection. — Seth Godin Copy Share Image
Anticipated, personal, and relevant advertising always does better than unsolicited junk. — Seth Godin Copy Share Image
Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't… — Seth Godin Copy Share Image
The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the… — Seth Godin Copy Share Image
Marketers have to move upstream now. We have to stop being the last step in the process and start being the first… — Seth Godin Copy Share Image
Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass. — Seth Godin Copy Share Image
Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers… — Seth Godin Copy Share Image
Cheap is the last refuge of a product developer or marketer who is out of great ideas. — Seth Godin Copy Share Image
Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive.… — Seth Godin Copy Share Image
Marketing is no longer about the stuff that you male, but about the stories you tell. — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share Image
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share Image
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share Image
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share Image
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share Image
Be relentlessly generous, without focusing on when it will come back to you. — Seth Godin Copy Share Image
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share Image
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share Image
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share Image
“Life is actually far better than it is in the movies. And it takes longer.” — Seth Godin Copy Share Image
