Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone. — John Battelle Copy Share Image
Just like the VCR opened the film and TV industries to unimaginable new revenue streams, search, RSS and the Internet will do the same for marketers and media companies. — John Battelle Copy Share Image
When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole -… — John Battelle Copy Share Image
The 'Occupy' movement seems to have found a central theme to its 2012 movement around overturning 'the corporation as a person,' and some legislators… — John Battelle Copy Share Image
Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it. — John Battelle Copy Share Image
You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social… — John Battelle Copy Share Image
We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for… — John Battelle Copy Share Image
Bitcoin woke us all up to a new way to pay, and culturally, I think a much larger percentage of us have become accustomed… — John Battelle Copy Share Image
When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision… — John Battelle Copy Share Image
There will soon be streams of data coming from all manner of products - appliances, clothing, sporting goods, you name it. Wouldn't you rather… — John Battelle Copy Share Image
The smart phone isn't a perfect device, as we all know. It forces the world into a tiny screen. It runs out of battery,… — John Battelle Copy Share Image
The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. When it happens,… — John Battelle Copy Share Image
Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea.… — John Battelle Copy Share Image
'Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the… — John Battelle Copy Share Image
