I have told our senior executives that I will slaughter holy cows if it benefits the company's long-term success. When we asked… — Norbert Reithofer Copy Share Image
European carmakers pledged to reduce CO2 emissions by 25 percent from 1995 to 2008. We kept our word and reduced the value even more.… — Norbert Reithofer Copy Share Image
The manufacturers of mechanical typewriters believed that they had developed sufficiently when they introduced electric typewriters. Then came the PC, and the deeply traditional… — Norbert Reithofer Copy Share Image
As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future. — Norbert Reithofer Copy Share Image
As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like… — Norbert Reithofer Copy Share Image
It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to… — Norbert Reithofer Copy Share Image
If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree.… — Norbert Reithofer Copy Share Image
In the European Union, a fleet average of 95 grams of CO2 per kilometer will be permitted in 2020. This corresponds to fuel consumption… — Norbert Reithofer Copy Share Image
We will continue to offer the most dynamic vehicles in the future. However, we have also made it our mission to be sustainable as… — Norbert Reithofer Copy Share Image
BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure. — Norbert Reithofer Copy Share Image
We will introduce an electric car by 2015. It will be a completely new vehicle concept for mega-cities. We would also have it developed… — Norbert Reithofer Copy Share Image
I am firmly convinced that the trend toward more fuel-efficient vehicles is not a fad. Gas prices will continue to rise in the medium… — Norbert Reithofer Copy Share Image
