Businesses want to think in terms of categories. Consumers want us to think in terms of their needs. — Clayton Christensen Copy Share Image
If you understand cause and effect, it brings about a set of insights that leads you to a very different place. The… — Clayton Christensen Copy Share Image
The answer is the disruptive innovator, an outsider, who creates a product or service for the non-existing consumer in a non-existing market… — Clayton Christensen Copy Share Image
But actually theory is very practical. Gravity is a theory, for example. It allows you to predict that if you step off a cliff… — Clayton Christensen Copy Share Image
In our lives and in our careers, whether we are aware of it or not, we are constantly navigating a path by deciding between… — Clayton Christensen Copy Share Image
Many of the factors that we think will cause motivation, such as fair pay and a good manager, won't make you love your job.… — Clayton Christensen Copy Share Image
People in private equity complain that they have so much capital and so few places to invest. But you have lots of entrepreneurs trying… — Clayton Christensen Copy Share Image
If you're successful and growing, you can manage any way you want to. Growth makes so many dimensions of management easier. It's when growth… — Clayton Christensen Copy Share Image
A sustaining innovation makes better products that you can sell for better profits to your best customers. — Clayton Christensen Copy Share Image
Purpose must be deliberately conceived and chosen, and then pursued. — Clayton Christensen Copy Share Image
The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on… — Clayton Christensen Copy Share Image
What you need is a fundamental humility - the belief that you can learn from anyone. — Clayton Christensen Copy Share Image
This is why I belong, and why I believe. I commend to all this same search for happiness and for the truth. — Clayton Christensen Copy Share Image
I think this is one reason why the Lord invented the Internet - so members can teach one another how to succeed in assignments… — Clayton Christensen Copy Share Image
Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort… — Clayton Christensen Copy Share Image
