“Correlation is nice. But if you’ve found a leading indicator that causes a change later on, that’s a superpower, because it means you can change the future.” — Alistair Croll Copy Share Image
“A good metric changes the way you behave. This is by far the most important criterion for a metric: what will you do differently based on changes in the metric?” — Alistair Croll Copy Share Image
“This is the reverse Field of Dreams moment: if they come, you will build it.” — Alistair Croll Copy Share Image
“rebuilt its site to make it load quickly and reliably.[39] Ultimately, the makeover landed the site 3–4% more visitors.” — Alistair Croll Copy Share Image
“Your job isn’t to build a product; it’s to de-risk a business model. Sometimes the only way to do this is to build something,… — Alistair Croll Copy Share Image
“Getting paid is, in some ways, the ultimate metric for identifying a sustainable business model. If you make more money from customers than it… — Alistair Croll Copy Share Image
“Scaling is good if it brings in incremental revenue, but you have to watch for a decrease in engagement, a gradual saturation of the… — Alistair Croll Copy Share Image
“Qualitative versus quantitative metrics Qualitative metrics are unstructured, anecdotal, revealing, and hard to aggregate; quantitative metrics involve numbers and statistics, and provide hard numbers… — Alistair Croll Copy Share Image
“In a startup, the purpose of analytics is to find your way to the right product and market before the money runs out.” — Alistair Croll Copy Share Image
“First, know your customer. There’s no substitute for engaging with customers and users directly. All the numbers in the world can’t explain why something… — Alistair Croll Copy Share Image
“If you’re going to survive as a founder, you have to find the intersection of demand (for your product), ability (for you to make… — Alistair Croll Copy Share Image
“customers were so used to that price point that they were skeptical of ClearFit’s value at $99/month. Ben says, “We don’t compete with job… — Alistair Croll Copy Share Image
![“rebuilt its site to make it load quickly and reliably.[39] Ultimately, the makeover landed the site 3–4% more visitors.” quote by Alistair Croll](https://sms4smile.com/quotes/img-quotes/32b/alistair-croll-18994_quote_rebuilt-its-site-to-make-it-load-quickly_190678.jpg)
