“Language is powerful. What we say can shape how we think—and it certainly shapes how others think about us. In this regard, calling the business a “customer” simply conveys the idea that IT is not part of the business.” — Richard Hunter Copy Share Image
“The only people in any enterprise who ever describe anyone except the people who buy the enterprise’s products and services as “customers” are IT personnel. The only people in the enterprise who ever talk about “aligning with the business” are… — Richard Hunter Copy Share Image
“We believe that executives, like everyone else, see what is brought to their attention. The costs associated with IT are brought to their attention… — Richard Hunter Copy Share Image
“Language is powerful. What we say can shape how we think—and it certainly shapes how others think about us. In this regard, calling the… — Richard Hunter Copy Share Image
“The only people in any enterprise who ever describe anyone except the people who buy the enterprise’s products and services as “customers” are IT… — Richard Hunter Copy Share Image
