The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply. — Leo Bogart Copy Share Image
Advertisements may be evaluated scientifically; they cannot be created scientifically. — Leo Bogart Copy Share Image
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of… — Leo Bogart Copy Share Image
