New product and new types of service are generated, not by…
“New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Innovation arises from producer‑driven risk and learning, not consumer demand.
In simple terms: New products come from creative risk, not just market surveys.
Invest in experimentation and capital.
Themes
Mood
Type
When to use this quote
- startup launches
- R&D projects
Key Concepts
Questions to Reflect On
- How can firms balance risk with limited resources?
- What role does consumer feedback play later?
Capital constraints can limit experimentation.