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New product and new types of service are generated, not by…

“New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.” quote by W. Edwards Deming
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“New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.”

W. Edwards Deming

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Innovation arises from producer‑driven risk and learning, not consumer demand.

In simple terms: New products come from creative risk, not just market surveys.

Key Takeaway

Invest in experimentation and capital.

Themes

innovation risk entrepreneurship

Mood

strategic optimistic

Type

business motivational

When to use this quote

  • startup launches
  • R&D projects

Key Concepts

product development market creation

Questions to Reflect On

  • How can firms balance risk with limited resources?
  • What role does consumer feedback play later?
A Different Perspective

Capital constraints can limit experimentation.

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