Skip to content

The customer invents nothing. New products and new…

“The customer invents nothing. New products and new services come from the producer.” quote by W. Edwards Deming
Download Open image
“The customer invents nothing. New products and new services come from the producer.”

W. Edwards Deming

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Asserts that customers do not create demand; producers drive innovation and new offerings.

In simple terms: Customers don’t invent products.

Key Takeaway

Focus on innovative production.

Themes

innovation customer focus production market dynamics

Mood

analytical strategic

Type

business philosophical

When to use this quote

  • product development
  • service design
  • marketing

Key Concepts

value creation R&D strategy

Questions to Reflect On

  • How to integrate customer insights?
  • When should producer lead?
A Different Perspective

Ignoring customer feedback can misfire.

★ ★ ★ ★ ★ No ratings yet

More by W. Edwards Deming

Explore all 255 W. Edwards Deming quotes

More Customer quotes

Browse all 9,257 Customer quotes