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Competition should not be for a share of the market-but to…

“Competition should not be for a share of the market-but to expand the market.” quote by W. Edwards Deming
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“Competition should not be for a share of the market-but to expand the market.”

W. Edwards Deming

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Expanding the market creates new demand rather than fighting over existing customers.

In simple terms: Grow the market, don’t just compete for pieces of it.

Key Takeaway

Focus on market creation.

Themes

strategy growth competition

Mood

optimistic strategic

Type

business motivational

When to use this quote

  • business development
  • product launch
  • entrepreneurship
  • marketing campaigns

Key Concepts

Market expansion value innovation

Questions to Reflect On

  • How can you identify untapped customer needs?
  • What barriers exist to expanding your market?
A Different Perspective

Assumes resources and capacity to serve a larger market.

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