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Our DNA is as a consumer company - for that individual…

“Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.” quote by Steve Jobs
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“Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.”

Steve Jobs

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Treat each user as a distinct consumer, own the whole experience, and accept responsibility for any shortfall.

In simple terms: Own the full user experience.

Key Takeaway

Prioritize complete customer satisfaction.

Themes

customer focus responsibility quality

Mood

inspirational pragmatic

Type

leadership business

When to use this quote

  • product launch
  • customer support
  • service redesign

Key Concepts

service design accountability consumer mindset

Questions to Reflect On

  • How can we ensure holistic user insight?
  • What checks prevent blame‑shifting?
A Different Perspective

Ignoring broader context can oversimplify complex user needs.

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