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I think a successful company is one where everybody owns…

“I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own…” quote by Donald A. Norman
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“I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.”

Donald A. Norman

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Successful companies unify mission across disciplines, sharing ownership of user experience.

In simple terms: All teams share the same goal.

Key Takeaway

Collaborate beyond departmental boundaries.

Themes

collaboration mission user experience

Mood

inspired pragmatic

Type

strategic organizational

When to use this quote

  • product development
  • customer service
  • strategic planning

Key Concepts

cross‑functional teamwork shared ownership design thinking

Questions to Reflect On

  • How can you foster a culture of shared responsibility?
  • What structures support cross‑disciplinary collaboration?
A Different Perspective

Departments may resist losing autonomy.

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