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Radical innovation is what many people seek, for it is the…

“Radical innovation is what many people seek, for it is the big, spectacular form of change. But most radical ideas fail, and even those that succeed can take decades and, as this chapter has already illustrated, they may take centuries to succeed.” quote by Donald A. Norman
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““Radical innovation is what many people seek, for it is the big, spectacular form of change. But most radical ideas fail, and even those that succeed can take decades and, as this chapter has already illustrated, they may take centuries to succeed.””

Donald A. Norman

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Radical innovation is rare, often spectacular, but most ideas fail or take very long to succeed.

In simple terms: Big ideas are rare and take time.

Key Takeaway

Expect long timelines for breakthrough ideas.

Themes

innovation risk patience

Mood

cautious optimistic

Type

analytical inspirational

When to use this quote

  • startup planning
  • R&D budgeting
  • policy making
  • long‑term investing

Key Concepts

disruption diffusion of innovation

Questions to Reflect On

  • How can organizations nurture ideas that need decades?
  • What structures help keep radical projects alive?
A Different Perspective

Even successful breakthroughs may never reach impact without sustained support.

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